FRUIT ATTRACTION, MADRID – OCTOBER 2022

​Earlier this month, Will and Morgan were kindly invited as guests by one of our UK fresh produce suppliers to the Fruit Attraction 2022 exhibition in Madrid.  This was an opportunity not to be missed.
Fruit Attraction has become the leading event worldwide regarding the fruit and veg market, it was a good chance to meet and network with some of the growers that Inter Fresh deal with through our UK supply chain.
The array of fresh produce on show was superb, a sea of colour wherever you looked!
Over the 3 days 90,000 visitors came through show, with over 1800 exhibitors in attendance from over 130 countries so the exhibition is on a massive scale.
Whilst they were there, Will and Morgan watched cooking demonstrations, attended talks from various suppliers, and got a real insight into the pressures that suppliers overseas are up against in relation to all different aspects such as; adverse weather conditions, soaring fuel costs, Brexit, importing costs to name just afew.  It was interesting to hear direct from the growers themselves as our communication links are always with our UK suppliers.
The exhibition is held in October, a great time of year for the growers to discuss what’s new for the year ahead regarding supply and demand of produce coming into Europe from all corners of the globe.
There were other interesting suppliers in attendance, such as machinery, Eco friendly packaging, biological solution testing laboratories – something for everyone attending to enjoy.
Madrid is a great city to visit too – Spanish beer and Tapas is always a winner!  Hopefully we will get to return next year.